So my song Making Me Nervous has wound up in a Lexus television commercial, which is the most recent weird event in the thing I sometimes call my music career. Thank you to everybody telling me you saw it on TV, I love to hear it!

While I try not to complain as I’m very grateful I still get to keep making music, it’s been a bit of a rocky year in the Brad Sucks industry. There seem to be a lot of people out there who like my music but with the algorithmic feeds, social media turmoil and focus on video these days (which isn’t exactly my forté) it’s gotten harder and harder for me to reach them. Throw in seeming business/financial downward spirals behind the scenes at Spotify and Bandcamp and the entire digital digital distribution landscape for low-budget independent musicians has gotten a bit discouraging. You might even say it’s been “making me nervous” but I would never say that, ever.

So when a creative company reached out to me late last year asking if it was OK to pitch fancy car-maker Lexus on using Making Me Nervous in a TV advertisement, I was all-in. When I was a teenager we’d call that “selling out” but I don’t know if that term even exists anymore or if it would even apply in this context.

Regardless, this lucky break will give me a much-needed boost, extending the length of time I can confidently continue to call myself a professional musician at least six to eight more months and I’m very pleased about that.

Meanwhile, I’m out here still raising funds for my Untitled Fifth Album and I still have a (free) live stream concert on January 25th you should tune into and I still have a Patreon with 20+ unreleased song demos and the most supportive patrons who help me keep doing what I’m doing, lucky breaks or no. 

Yours Lexusly,

Brad