Promotion suggestions?

So the dark, paralyzing fear of having a new album coming out shortly is that maybe nobody will listen to it! So I pose you this question:

If you were (or are) an independent musician with a very limited budget and a new alternative/rock-style album scheduled for release in a few weeks, where and how would you promote it?

I'm mostly looking for places/people to send/pitch it to, but I'll appreciate more elaborate or imaginative suggestions.