Coke's Sentimental Journey

I was checking out the new Jack White Coke commercial which is neat. I don't have a "sellout" opinion on it which everybody seems to. Interestingly though I watched the video which has a neat time-lapse effect going on:

And amid the sellout comments somebody pointed to this earlier Japanese video by Yuki called Sentimental Journey that uses the same sort of effect:

I like Yuki's, I think it uses the effect really nicely.