Cubase in your face

So I'm like "okay I want to apply reverb to the whole stinking track" and Cubase is like "no way man" and I'm like "come on man, I need reverb! totally! on the whole stinking track!" and Cubase is like "sorry, were you talking to me?" and I'm like "OF COURSE I WAS TALKING TO YOU! WHAT THE!" and then like there's a long pause and then a huge fist fight which I lose and then I decide to go to bed.